Yancheng International Communication Center will focus on three key priorities — building ecological IPs, facilitating people-to-people exchanges with foreign countries, and upgrading its media matrix — to present a more vivid, multidimensional, and open Yancheng to the world.

The announcement came during the “Nice Yancheng · World Link” event held on April 22, where the city unveiled its key projects for international communication and foreign cultural exchange. Two major cross-border initiatives were introduced simultaneously.

In response to the "China-Africa Year of People-to-People Exchange," the “Oriental Kenya: Great Animal Migration” project will use the migratory birds and creatures of the Yellow Sea wetlands as a bridge. The graceful red-crowned cranes, the spirited milu (Père David's deer), and the ecological beauty of Yancheng's wetlands will be brought to Africa, fostering a new chapter of China-Africa cultural exchange through the resonance of nature.

The “Coexisting with Wetlands” China-South Korea youth cultural exchange program will take the Yellow Sea wetlands as a shared stage. Young people from both countries will explore the wetlands together, learn from each other's cultures, and build lasting friendships — creating a heart-to-heart cultural bridge nourished by the wetlands.