A total number of 1.2 billion tourists visited Jiangsu in 2025, and the total tourism revenue reached 1.48 trillion yuan, representing year-on-year growth of 10.4% and 10.2% respectively.

In terms of inbound tourism, about 4.26 million tourists visited Jiangsu in 2025, a year-on-year increase of 40.26%, generating foreign exchange earnings of about 4.22 billion yuan, a year-on-year increase of 24.3%.

In the past year, the province held 245 large-scale performances, attracting 3.911 million viewers, a year-on-year increase of 17.6%, and generating box office revenue of 2.902 billion yuan, a year-on-year increase of 11.8%.